Monthly Archives: October 2022

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What is Evergreen Content

What is Evergreen? In the world of marketing the phrase Evergreen Content is frequently mentioned, but what actually is it? Why should you always plan to create it as part of your marketing plans. Evergreen content works the whole year round.  It's not topical or seasonal, it doesn't relate to a specific date or [...]

How Photography can Reduce Returns with your Online Sales

Essential to Business One of the known perils of an online retail company is the Risk of Returns.  In a recent report at least 30% of orders are returned, that's a huge difference to products purchased directly in store where the rate is below 10%.  With annual events such as Black Friday & Cyber [...]