You’ve probably all experienced the frustrations of uploading a great photo to your Instagram and then seeing that in the grid it’s not quite sitting right?  Or popped something on Facebook only to see the quality isn’t quite as clear as you thought it was.

Annoying isn’t it!

I’m going to help you out here and give you some really quick details on best sizes for each of the most used social media platforms for your business.  

In this article I’ll  concentrate on Instagram.

I will start of by saying you can definitely work with whatever size photo you have when uploading but what’s in this blog will help maximise your businesses chance of being seen well – for longer too. Getting your grids & feed to work best for you is important as potential customers only hang around for a few seconds as they scroll through their day.

With over a billion active users  & 500million of those on a daily basis, it’s a great place to be featured, but let’s give you a great chance by using the optimum sizes available!

Initially don’t forget to correctly size your Profile Photo

Instagram Profile

360 x 360px

Gone are the days when Instagram only supported the square photo look.  They had a bit of an overhaul in 2015 that lifted the optimum resolution to 1080 pixels wide by 1080 pixels tall.  The ever popular square is still a big draw & can be incredibly impactful, but you’ve got to really consider what you are photographing & compose your shot always with the square in mind in order to make the best use of it.

Today there’s three options to work with…

Instagram Square

1080 x 1080
Ratio 1:1

Instagram Portrait

1080 x 1350
Ratio 4:5

Instagram Landscape

1080 x 566
Ratio 1.91:1

Square images are 1080 x 1080px in size.  Portrait images are 1080px wide by 1350px tall.  If you aren’t familiar with pixels then the ratio is 8:10, also known as 4:5.  It’s essentially the same ratio as a 8″ x 10″ photo. Landscape images are 1080px wide by 566px tall.  The ratio here is 1.91 to 1.

Instagram works with any photo that’s between 320px wide & 1080px wide.  Anything uploaded that fits within that range will be uploaded at it’s original size, so you don’t need to worry over those ones.  HOWEVER if you have a photo that’s below 320px & you upload it Instagram will automatically increase it’s size to the minimum 320px.  The likely result in that case is a blurry image that doesn’t do anyone any favours & will turn your clients away from you, your products or services quicker than anything.

On the flip side if you have a photo bigger than 1080px then don’t worry, IG will automatically adjust this to it’s maximum of 1080px.  So you can see that downsizing is a much better situation to find yourself in that trying to make a poor photo fit.

See below the image shapes for each option:  Square / Landscape / Portrait

A good point to note is that photos that are in Portrait orientation will usually deliver you a much better engagement.  If you think about it it takes you longer to scroll past these photos than the Landscape orientation photos.  So that’s always worth bearing in mind when making your selections.

Pick one shape or mix them all up, that’s entirely up to you, your style and how you wish your brand to be viewed I guess.  Whichever you pick it’s worth noting that within the grid itself you’ll only see them in squares.

OK, let’s now look at sizes for Instagram Stories.

The optimum fit for these is 1080px by 1920px, or the 9:16 ratio.  If you use this size you’ll not have a coloured background or border appearing.  If you go for a smaller size, (you can work with a photo that’s anywhere between 1.91:1 and 9:16 ratio) it will work for you, but you will have the border appearing.

The best thing to do is to only work with the portrait style photos you have for stories as this is how this area of the platform has been designed.

So there you go, hopefully that was some pretty quick & helpful details on sizing your photos for Instagram together with some considerations to make when selecting the photos you’d like to use, or take.

Rachel x

I offer a range of options for business looking for product or service based photography.  Why not remove the doubt from whether an image can be used or not & if the image truly suits your own business by gaining your own authentic stock library.

Book Now