Simple Tips for Capturing Magical Christmas Moments Christmas is a time filled with laughter, cosy moments and twinkling lights. Also for stunning table centrepieces, bubbles, shimmering materials and those endless dips into the chocolates tin. Whether you're snapping pics of tree decorating, snowy adventures or those quiet moments by the fire (yes please), here [...]
5 Reasons Why Flow Matters Ever got lost scrolling because a brand's images just fit together? That's the magic of quality brand photography - a seamless story that flows from one image to the next, pulling you in and making you linger. Here's 5 areas why that visual flow is SO important for [...]
Why November is the Perfect Month for a Natural Light Brand Shoot As the days grow shorter and the temperatures drop, it’s easy to think that the ideal time for a photoshoot has passed. But I’m here to let you in on a little secret—November is actually a wonderful time for a natural [...]
3 Simple Steps to a Brand Shoot that Shines There's plenty of things that can be done, both in advance, and on the day to make sure your brand shoot runs as smoothly as possible and provides you with the kind of content you deserve to have to give your brand a chance [...]
5 Things to Check before Booking a Photographer I've been a photographer since 2013, specialising in Brands since 2018. Over this time I've been lucky to have lots of returning clients but naturally there are many new clients too and for many of these it's their first time even exploring the option of [...]
Do Staff Photos Matter? Let's be honest, you've read that and thought - why bother with staff photos? It's not 1984 and there's no wall with everyones mug shot, sorry, the staff photos, hanging up of everyone in the business anymore - right? Well, that might be true for some businesses but let's [...]
3 Reasons why a Brand Shoot should be part of your 2025 Marketing Plan There's always a ton of things you start to think about when planning a new year in business isn't there. Sometimes those few days we allow ourselves 'off' work over the December festive period can be the most productive [...]
What is Digital Marketing Digital marketing is a broad term that encompasses all marketing efforts that use an electronic device or the internet. It involves various online channels and platforms to connect with customers where they spend much of their time: online. Digital marketing includes a wide range of strategies aimed at promoting products, [...]
Immediate Steps to Take with Your Brand Photos The biggest mistake I see clients make when they get their new brand photos is really simple. Brand photography is a valuable investment for both you and your business, it's an effective way to increase your audience and sell your offers/services effortlessly. Consistency is key when [...]
Planning & Creating There's a way to capture engaging imagery for your holiday let. Images that will answer questions, entice the viewer and have them looking for the availability calendar. The great thing is that whether you have a vast property that will sleep a family or two, a pretty chocolate box cottage [...]
Content throughout the Year You've totally understood that it's really easy to improve your presence online by having a brand shoot. Those 3 hours have delivered you a fabulous library of your very own photos that you can use in so many ways, both online and offline. However, as humans, we change & develop [...]
What is Evergreen? In the world of marketing the phrase Evergreen Content is frequently mentioned, but what actually is it? Why should you always plan to create it as part of your marketing plans. Evergreen content works the whole year round. It's not topical or seasonal, it doesn't relate to a specific date or [...]
Essential to Business One of the known perils of an online retail company is the Risk of Returns. In a recent report at least 30% of orders are returned, that's a huge difference to products purchased directly in store where the rate is below 10%. With annual events such as Black Friday & Cyber [...]
The Absolute Must Have... Oh my word, if I had a £1 for every time I'm asked this question, or a variation of it, I'd be skipping down the road on the way to buy a new camera or two. Seriously though, it's a big question for many so it deserves some time to [...]
One of the questions I was asked quite a bit during this pandemic, particularly during the first lockdown period, was how to improve their skills with a camera. Everyone has recognised that they had a bit more time on their hands and wanted to take that chance to improve, even with 'just' their iPhones etc. One of [...]