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Do Staff Photos for Businesses Matter?

Do Staff Photos Matter? Let's be honest, you've read that and thought - why bother with staff photos?  It's not 1984 and there's no wall with everyones mug shot, sorry, the staff photos, hanging up of everyone in the business anymore - right? Well, that might be true for some businesses but let's [...]

3 Reasons a Brand Shoot Should be Part of 2024 Marketing Plans

3 Reasons why a Brand Shoot should be part of your 2024 Marketing Plan There's always a ton of things you start to think about when planning a new year in business isn't there.  Sometimes those few days we allow ourselves 'off' work over the December festive period can be the most productive [...]

How to Effectively use Photos in your Digital Marketing

What is Digital Marketing Digital marketing is a broad term that encompasses all marketing efforts that use an electronic device or the internet. It involves various online channels and platforms to connect with customers where they spend much of their time: online. Digital marketing includes a wide range of strategies aimed at promoting products, [...]

Immediate Steps to Take with Your New Photos

Immediate Steps to Take with Your Brand Photos The biggest mistake I see clients make when they get their new brand photos is really simple. Brand photography is a valuable investment for both you and your business, it's an effective way to increase your audience and sell your offers/services effortlessly.   Consistency is key when [...]

Essential Photography for Holiday Lets

Planning & Creating There's a way to capture engaging imagery for your holiday let.  Images that will answer questions, entice the viewer and have them looking for the availability calendar.   The great thing is that whether you have a vast property that will sleep a family or two, a pretty chocolate box cottage [...]

Why Subscription Package Brand Shoots Work!

Content throughout the Year You've totally understood that it's really easy to improve your presence online by having a brand shoot.  Those 3 hours have delivered you a fabulous library of your very own photos that you can use in so many ways, both online and offline. However, as humans, we change & develop [...]

What is Evergreen Content

What is Evergreen? In the world of marketing the phrase Evergreen Content is frequently mentioned, but what actually is it? Why should you always plan to create it as part of your marketing plans. Evergreen content works the whole year round.  It's not topical or seasonal, it doesn't relate to a specific date or [...]

How Photography can Reduce Returns with your Online Sales

Essential to Business One of the known perils of an online retail company is the Risk of Returns.  In a recent report at least 30% of orders are returned, that's a huge difference to products purchased directly in store where the rate is below 10%.  With annual events such as Black Friday & Cyber [...]

3 Key Images Every Brand Shoot Needs

The Absolute Must Have... Oh my word, if I had a £1 for every time I'm asked this question, or a variation of it, I'd be skipping down the road on the way to buy a new camera or two. Seriously though, it's a big question for many so it deserves some time to [...]

5 Tips for Better Photos of Your Kids

One of the questions I was asked quite a bit during this pandemic, particularly during the first lockdown period, was how to improve their skills with a camera.  Everyone has recognised that they had a bit more time on their hands and wanted to take that chance to improve, even with 'just' their iPhones etc.  One of [...]

5 Phone Tips for a Perfect Selfie

We've all taken a selfie haven't we.  In business, photos of those behind a brand, whether they are a solopreneur or the CEO of a massive company, is really important.  People connect with businesses and each-other faster when they can see the face behind the voice.  A photo of you can build a relationship and [...]

Top 5 Places to Find Great Photography Props!

Do you often feel your product or business images lack a bit of depth?  Like you've got a great focal point but there's something 'missing'? Whatever the reason you are planning on taking photographs for your business then you will frequently find that the story of the picture is enhanced by the use of props, either [...]

Quick Tips for Great Instagram Photos

At the risk of losing potential clients, here's another way I believe you can improve your own photos, a few free tips - no sign-ups, no hard-sell promos etc.  I'm comfortable with helping where I can as life is about shared help and experiences, isn't it?   So once more I'm going to show you that [...]