How to Prep for your Branding Shoot

As a business owner, you know it’s important to be found to be able to reach those ideal clients you know you can help.  So how do you do this?  Let’s think about what you do when YOU need something, that’s always a good start.

I’m pretty sure you would hit the search engines like Google or Pinterest.  Probably turn to Insta or Facebook too.   You have a nosey around, find some business owners to be of interest.  You ‘Like, Follow, Pin, Save’ as you realised they can do what you need etc.  You like what they do.  You like the way they show up and interact online with people. Subconsciously you’ve started to build a relationship as you’re starting to know and trust them.   

How does this all relate to the branding shoot you’ve booked?

Being in business goes beyond selling or marketing the ‘thing’. You need to market ‘you’ too.  

A brand shoot should ideally convey your personality, your values and the experience your ideal client will receive when they buy from you. This is what you bought into when you were searching for something yourself – right?

3 Simple Planning Steps

Let’s look at 3 easy areas where you can plan in advance.  Each of these will help your shoot session go smoother and you’ll get much more out of them as you are really nicely prepared.

Planning your Start-Up Brand Shoot

What’s the Feeling?

What’s the overall feeling you want to portray?

If you have brand values, make sure your photographer knows of them.

Create a mood board you can share (Pinterest is great for this) that shows examples of brand photography you like, maybe poses you like.  Also, include photos not relating to the business that inspire you, or you feel connected to.  Add your brand colours to the board.  Add words that you feel drawn to.

I bet much of the time you hit the search engines like Google or Pinterest.  Probably turn to Insta or Facebook too.   You have a nosey around, find some business owners to be of interest.  You ‘Like, Follow, Pin, Save’ as you realised they can do what you need etc.  You like what they do.  You like the way they interact online with people. Subconsciously you’ve started to build a relationship as you’re starting to know and trust them.

Hair, Make-Up, Wardrobe

My first words of advice are to not stress too much in this area.  Be you, be comfortable and be as you’d be normally seen.  If you want to have your hair and make-up done beforehand that’s great!   Get that booked in with your stylist, and much like on a wedding day, be aware of timescales.

Certainly don’t worry if that’s not your thing though!  

Pick clothes you can move around in comfortably, easily and with confidence.  There’s nothing worse for inner stress than constantly tugging or adjusting what you’ve got on.  Try to avoid lots of patterns if you can.  If  that’s a real representation of you I would suggest you bring a few neutral things too that way the pattern will pop rather than get lost in a sea of designs.

Try everything on beforehand.

Props

Bring, or have to hand, things that reflect you on your working day.  That might be general business items like your phone, laptop, tablet, diary etc.  

If you use tools of your trade have them set up and ready.  For example.

If you are a dressmaker, have the sewing machine/thread/pins/patterns to hand.

If you are a potter then have the wheel, clay, tools, and apron waiting.  

If you knit baby clothes have some knitting needles, and wool close by.  

If you’re a florist then a selection of flowers, scissors, paper, and twine would ideally be available too.  

I could go on but I think you get my drift…

If you’re ready to invest in the future of your business with great on brand photos then get in touch today.

Rachel x

Recent posts you might like