What is a Brand Shoot?

The phrase ‘Brand Shoot get’s wafted around a lot doesn’t it, but what does it REALLY mean?  Let me break it down into one simple sentence…

Brand Shoots create photographs that help a business, a brand or a person to promote themselves & sell more products or services.

How does that sound, does that help?

Why Bother?

My aim as a brand photographer is to create an authentic library of images that are unique to that business, brand or person.   Why?

  • Showing the human side to any brand helps make them relatable & gives their target audience a real visual ‘feel’ for how their lives could look if they engage with them.
  • Brand images should show the story or heritage behind the brand, ideally complimenting the brand ethos or values too. Doing this gives depth to the brands visual content & increases their opportunity to start a journey with potential new customers OR strengthen existing relationships.

Brand Shoots can provide a return on investment (greater visual content will ultimately increase sales)too.  It also saves time, money & effort too because there’s no need to scour the internet in a vain attempt to find suitable generic ‘stock’ images.

In this modern online world, consumers are making decisions about what they see in seconds, milliseconds even.  They’ll scroll past & (consciously or sub-consciously) disregard what they’ve seen unless they can instantly see a reason not to.  Strong, professional on-brand photography can help make up the minds of potential consumers & reduce the risk of scroll by.   Poorly taken phone images, bad stock photography & endless selfies aren’t going to improve your ability to capture someone’s attention.

For a brand or person to build relationships with their target audience, then developing their own stock library of relevant & engaging images is the most effective & efficient use of their finances & time when it comes to visual content.  Businesses that invest in their own imagery are able to create a style/look for their photography too – a look that can become readily identifiable as theirs too.

That’s a valuable tool in their branding armoury too.

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What Else?

When businesses, brands & people invest in their own Brand Photography they’ll also have these advantages:

  • They’ll feel more professional
  • They’ll feel more confident
  • It will look more consistent
  • They’ll be more visible

So now you know a little more about what Brand Photography is all about, let me ask you this…

What’s not to like about it?

Thanks for reading & if you need help in this area, or know someone who’d really benefit from a Brand Photography session, then please do get in touch today.

Until next time…

Rachel x