Identify your Image Needs

In the first of this series – Brand Shoots Explained – we looked at what a Brand Shoot actually was, why businesses & brands should invest in them & the value they release.  If you haven’t read it, you’ll find it here.

Now you know the benefits of a Brand Shoot the next step you need to ask yourself is where you will be using your ideal images.

Knowing where & what you’ll use your fabulous new library of images for sounds a bit daft.  Surely you’ll be using them to market your brand, right?

What do you want your images to ‘say’ about you & your brand.
What style of image fits with your brand?

However, the end use of these images will have a huge impact on how they are taken in the first place during your photography shoot.  It’s important you take the time to work out exactly what you do want & what you don’t want.  Prior planning will really help your shoot to be more efficient, effective & will be so much more fun to go through too!

Time to break things down a bit.  Grab some paper & a pen…

Time to Brain Storm!

* Do you need them just for social media.
* Which Social media sites do you use?
* Is it for your website – if so is it for blog posts or banner images.
* Have you got a specific campaign coming up?
* Do you have an e-commerce requirement?
* Is it for brochures, media packs, traditional media marketing?
* What/who do you want them to feature?
* What message do you want to portray?
* Do you need behind the scenes images?
* Are clients to feature

When you start to think like this you can really quickly create a strong vision in your head on what your requirements are.  This makes discussing the whole thing with your photographer so much easier too. 

Shoot Lists

This is something I always talk about with clients.  Once you’ve been through the motions of knowing why you need images, what you will use them for, you’ll soon start to feel that there are images that you 100% need in your business.  

Your ‘must haves’.

So make a list of these too, because this is something that you really need to discuss with those involved.  You know your brand better than anyone, so make sure those all important key images are written down.

Next time we’ll look at Locations & more!

Thanks for reading & if you need help in this area, or know someone who’d really benefit from a Brand Photography session, then please do get in touch today.

Until next time…

Rachel x