The Ripple Effect of a Recommendation In my previous blog, I touched on the idea that supporting a small business does not always have to mean spending money. A like, a share, a comment or a recommendation can all make a real difference. This article feels like a natural follow-on to that conversation, because [...]
The Smallest Tag Can Mean the Biggest Support There’s something I see on social media almost daily that always makes me smile a little… and wince a little at the same time. A small business posts a beautiful image on Instagram or Facebook. The caption talks warmly about supporting small businesses. Perhaps it encourages [...]
Momentum Over Perfection If there’s one piece of advice I find myself giving over and over again, it’s this: don’t wait for perfect. In the second part of this series (if you didn't read the first one, you'll find it here to read) I'm going to help you see the power of 'here and [...]
Shiny & New There’s something thrilling about a new launch, isn’t there? That heady mix of excitement and mild panic; a to-do list that somehow grows instead of shrinks; the endless tweaking of ideas, words and visuals until it all feels just right. But here’s the catch: many business owners get so caught up [...]
Do you know who your ideal customer is? I was asked this recently, and my answer came easily. Yes, because my ideal client looked very much like me when I first started out. Those early days of running a business can be exciting, but also overwhelming. You know what you want to create, but working [...]
Photographing events without taking over If there’s one phrase that comes up most often after I photograph an event, it’s this: "I didn’t even notice you were there!" And to me, that’s the best compliment. Because when I’m photographing a brand-led event, whether it’s a creative workshop, a product launch, a client gathering or a [...]
Ignore the voices Let’s talk about some of the quiet little thoughts that hold people back from booking a brand shoot. The sort that whisper: “Maybe it’s not for me… maybe I’ll do it later… maybe I’m not the kind of business that needs this.” I hear these hesitations/dithers often, and not from people [...]
Don't Spread Yourself Too Thinly If there’s one thing small business owners are excellent at, it’s juggling. We’re part accountant, part marketing expert, part customer service rep, and at times, probably also the office cleaner. We wear so many hats we could open a millinery. And beyond business? We’ve got life to fit in [...]