What are Incognito Brand Photos? Incognito photos are an ideal way for me to shoot you (or your team) with the products you make or to demonstrate the service you offer, without being fully identified in brand photos. This simple, but highly effective way of creating additional images for your brand can give [...]
Content throughout the Year You've totally understood that it's really easy to improve your presence online by having a brand shoot. Those 3 hours have delivered you a fabulous library of your very own photos that you can use in so many ways, both online and offline. However, as humans, we change & develop [...]
What is Evergreen? In the world of marketing the phrase Evergreen Content is frequently mentioned, but what actually is it? Why should you always plan to create it as part of your marketing plans. Evergreen content works the whole year round. It's not topical or seasonal, it doesn't relate to a specific date or [...]
Essential to Business One of the known perils of an online retail company is the Risk of Returns. In a recent report at least 30% of orders are returned, that's a huge difference to products purchased directly in store where the rate is below 10%. With annual events such as Black Friday & Cyber [...]
3 Easy-Peasy Business Tips Being in business can at times feel ridiculously hard, can't it. You start to get to grips with one of the many roles you are supposed to be doing, think you're nailing it & suddenly some ugly troll like creature shows up to give you a million reminders of all [...]
The Art of Telling Stories Photographers, other creatives & Marketing teams often talk about 'Storytelling' when discussing branding, whether that's a personal brand or otherwise, but you may be wondering quite what that entails. We aren't talking about grabbing a book & settling down in a comfy armchair with an avidly waiting audience & [...]
Starchy & Stiff is Dead Before we dive into how to use Headshots & how beneficial they are, I want to briefly cover the overall subject of them. Recognising that having some brand headshots would be a great idea for your business is important - knowing the type of headshot that would demonstrate who [...]
Get Hands On! In many of my blogs on here or tips on my social media sites you'll see recommendations as to the types of photos your brand shoot needs to really provide a good all round story for your business & good variation of content to use. However there is one particular kind [...]
5 Super Simple Posing Tips for your Brand Shoot The percentage of people who feel uncomfortable in front of the camera is higher than you think, I'm used to be one of these too until I was shown & taught some really simple ways to feel much easier while the camera is clicking & [...]
Why Are Brand Mood Boards Important? As part of running a premium brand shoot service, one of the steps I have my clients go through is to create a mood board. Mood boards were once thought of as the domain of designers, but as part of what I do as a photographer is to [...]
6 Ways to Use Your Brand Photos You've had a Brand Shoot, or maybe you are really tempted to get involved, but you aren't overly sure how best to use the images you'll get from that shoot. It's confusing, so you just don't bother & that fabulous library of images created just for YOUR [...]
Is Your Brand Shoot Authentic? "Is your Brand Shoot Authentic?" Sounds like a daft question doesn't it. I promise you, it's really not though. The thing about the internet, and particularly Social Media, is that there is a ton of inspiration out there when you begin to really consider having a brand shoot for [...]
The Absolute Must Have... Oh my word, if I had a £1 for every time I'm asked this question, or a variation of it, I'd be skipping down the road on the way to buy a new camera or two. Seriously though, it's a big question for many so it deserves some time to [...]
I'm not being rude... but You need a photographer for a planned event or for a campaign you have coming up. It feels like a minefield to you and you aren't sure where to begin. You Google 'Photographers Near Me' or maybe you've spoken to a friend or work colleague you know used a [...]
Convincing product photography is a must for your shops to convert. We're really in a time where traditional shopping is pretty problematic and for some sectors it's nearly impossible in the UK. With so many businesses moving online one of the biggest growth areas for online retail has been seen through Facebook and Instagram Shops. [...]